May 2009

If you’ve ever spent more than 3 minutes with Ari here in the shop, you’ve heard him say “We make it nice…” in his unique Greek/Argentine/Jersey/I married an Italian accent.  

It’s a catchy motto and sums up Ari’s casual yet fiercely intentional commitment to quality. We complement each other well since I am intentional and fiercely casual.
We did some rearranging and created an enticing and warm display for our beloved Brooks products. We had upgraded our Civia display and had the box in the basement. It was built from scrap material we had lying around. It looked pretty great actually, so Russ and Evan sanded and stained the underside and voila!
5.15.09 009


In other news, we’ve had some recent trouble with our shop’s rubber band ball. In the life of a bike shop, you’re bound to have some bandball issues, but this comes at a hard time for us.

It started with a few droppings here and there. The ball rests above my desk and I would occasionally notice a pit or a pat from a shred of dried rubber landing nearby. I didn’t think much of it. Bandball is 5 years old now, which is a common age to see some signs of rebellion.

Then we noticed the ongoing lack of personal hygeine.

Bandball started to look a little shaggy and careless with his presentation.

5.15.09 002

We noticed he was taking more frequent work breaks, stepping out for calls, constantly suggesting we listen to Jaydiohead, backwards, and eating all the energy bars.

We’re hoping it’s just a phase.


Sr. Dertein’s dark and mysterious Steamroller. The decals are blacked out, as is most everything else.

5.13.09 002

The new Knog N.E.R.D. Computers arrived yesterday.

They’re just as delicious as their cousins the Frogs. I seriously have a problem not tossing these into my mouth like chewing gum. These have a massive touch-screen and the numbers scroll up or down when you accelerate or decelerate. They aren’t super easy to program, but it’s not too bad; especially if you cheat and check with Mr. Brown first to get the right wheel circumference.

It was a bummer that they didn’t come out with the proposed reverse screen, which I thought was umpteen times hotter:

Apparently this is what everyone expected, not just us. When we opened the box, giggling like children, we were sad to see a normal screen staring at us. Even our distributor was surprised.

ah well, they’re still sweet looking and you can change modes by tapping the screen. Use your finger, your face, whatever. No more lil buttons – just whap!

Cyclists side note (semi-related): if you ever listen to your iPod while wearing gloves, you can navigate the gadget using your tongue.